Consumer Goods & Services

The world of consumer goods and services is one of an industry constantly innovating and increasingly fast-moving. An industry where personalisation and customisation are more than just a passing trend but fundamental to success.

Consumers are demanding digital on-demand services and experiences, from ride-hailing to food delivery, and checking bank accounts to being able to book a doctor's appointment or flight immediately at their fingertips. Whether it be hyper-local or international, tailored solutions are helping solve wants and needs, utilising growing datasets, leveraging predictive behaviour technologies and AI to deliver higher conversion and loyalty.

Such is the growth in this space, on-demand services are expected to reach $335 billion by 2025 according to PwC.

The proliferation of large-screen mobile devices utilising increasing bandwidth, thanks to 5G, is enabling greater strides in digital transformation and e-commerce, opening endless possibilities across industry sectors to innovate with software and products.

Amongst many others, this technology is helping drive the health and wellness revolution and the creation of valuable patents and Intellectual Property, with advancements in Telemedicine services and remote consultation and scheduling, online pharmacies, home delivery, virtual care, and monitoring.  

This revolution is not just seen in healthcare service providers, but also in consumers' appetite for wearable health technology, which is immense, representing significant opportunities for valuable patentable products and trademarks.

The connected consumer experience, and proliferation of the Internet of Things (IoT), is something we at Openshaw & Co. are intimately familiar with. Our expertise in consumer electronics is vast, covering mobile telecommunications and wearables, to brown and white goods. Our experience working with clients on digital TV as well as digital appliances provides a unique perspective in a converging environment.

Of course, the changing nature of consumer consumption impacts not just the customer-facing experience, but also the back end, such as logistics and supply chain management. Innovations in real-time tracking and delivery to optimal just-in-time supply systems, another area seeing notable Intellectual Property growth.

Data, and especially consumer data is a fundamental driver enabling this change. It is increasingly valuable but also presents security risks. Cybersecurity attacks are on the rise, with the need for robust systems driven by the very latest technology to ensure consumers' data is kept safe and secure. In this respect, patentable Intellectual Property, with broad industry potential, is something we here at Openshaw & Co. have a wealth of experience managing on behalf of our clients in this field.

Changing legislative landscapes and consumer trends play a continual part in innovation, from material sourcing to health. Traditional industries continue to reinvent themselves, such as tobacco moving to e-cigarettes and smoke-free products.

The Consumer Goods sector is driven by invention. Everything, from consumer electronics, footwear, apparel, and sports equipment to baby care, home care, personal health care, and beauty, FMCG is a driver of patentable technology.