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We have extensive experience working directly with clients’ in-house counsel, their marketing and design teams, and their inventors, seamlessly integrating, building rapport, trust, and securing engagement. Our highly personable team of patent and trade mark attorneys, many of whom have worked in-house as IP counsel, appreciates and empathises with the challenges and pressures our clients' teams face on a daily basis, and that understanding, recognising, and then capturing IP is not always obvious. We work closely with our clients to help educate and train teams within their organisations around the value of intellectual property, attending their sites and running IP audits, clinics, and training sessions.
Our team of experts is highly adept at not only optimising existing IP but also identifying unrecognised IP and translating that into, often significantly valuable, commercial assets.
We provide a detailed review and assessment of our client's IP portfolios covering designs, trade marks, patents, copyright, and trade secrets, identifying areas for action and making additional recommendations so informed decisions can be made. We can also support with the implementation of these findings as required, and help shape or update an IP strategy.